Zac Chandler
Founder — Engineering & Design
Builds LEADR's custom websites and AI voice systems. Background: full-stack engineering, voice AI, Next.js, and marketing automation for local service businesses.
LEADR Design — AI-Powered Web Design Studio That Out-Works Your Competition
[ WHAT IS LEADR DESIGN? ]
A definition for humans and machines.
LEADR Design is an AI-powered web design studio for local service businesses.
We build custom websites and the AI systems that work around them — voice agents, missed-call recovery, and review automation — for HVAC, dental, med spa, plumbing, and other local service businesses. Every site is custom-coded, mobile-first, and built around the booking action instead of a stock hero carousel.
Founded 2026 · Based in the United States · Custom builds only.
[ WHAT WE BUILD ]We buildwebsites.
We buildwebsites.- +AI voice agents
- +Missed-call recovery
- +Growth automation
- +Search optimization
[ SERVICES · 05 ]
What does LEADR
Design build?
01
[ SERVICE · 01 ]
Custom Web Design
Mobile-first custom sites built in Next.js — engineered around the booking CTA, loaded in under a second, and designed to match the AI stack we build on top of it. No templates, no page builders.
Explore Custom Web Design02
[ SERVICE · 02 ]
AI Voice Agent
A 24/7 AI receptionist that answers every inbound call in a natural voice, qualifies the caller, and books appointments straight into your calendar. Most callers don't realize they're talking to AI.
Explore AI Voice Agent03
[ SERVICE · 03 ]
Missed-Call Recovery
Every missed call auto-texts the caller in under 10 seconds — recovering leads before they dial a competitor. Your phone setup stays exactly the same; nothing falls through the cracks.
Explore Missed-Call Recovery04
[ SERVICE · 04 ]
Growth Automation
Reviews on autopilot after every job, personalized cold email outreach with lead enrichment, and direct calendar booking on replies. One engine that compounds inbound and outbound lead flow.
Explore Growth Automation05
[ SERVICE · 05 ]
Search Optimization
SEO + AEO + AIO — rank on Google organic, appear in AI Overviews, and get cited by ChatGPT, Perplexity, and Claude. Technical SEO, structured data, and AI-citation readiness built in.
Explore Search Optimization[ THE PROMISE · 04 ]
We OUT-DESIGN
your competition.
Pick your axis. We're winning on it.
[ INDUSTRY INSIGHTS · 06 ]
Why does LEADR Design exist?
Local service businesses lose more revenue to slow websites and unanswered phones than to direct competitors. The numbers from independent industry research are blunt — and they're the reason every product we ship is engineered around the booking action, not the brand video.
75%
of users judge a business's credibility based on its website design — and most form that judgment in under a second.
Source: Lindgaard et al. — Behaviour & Information Technology →62%
of small-business inbound calls go unanswered, with most callers dialing a competitor before the day is over.
Context: U.S. Bureau of Labor Statistics — service industries →88%
of consumers trust online reviews as much as personal recommendations when choosing a local service provider.
Context: U.S. Federal Trade Commission — reviews rule →
“Page experience signals — including Core Web Vitals, mobile-friendliness, and HTTPS — are part of how Google evaluates the overall user experience of a page.”
“Structured data helps search engines understand the content of a page so it can be displayed in richer ways in search results — including the AI-generated overviews that surface answers above the traditional ten blue links.”
What does LEADR Design build, and who is each service built for?
One pricing tier, custom-built per business. Browse each service for industry-specific outcomes.
| Service | Built for | Outcome |
|---|---|---|
| Custom Web Design | HVAC, dental, med spa, plumbing, roofing | Mobile-first sites engineered around the booking action |
| AI Voice Agent | Single-line operators and after-hours teams | 24/7 pickup, natural conversation, direct calendar booking |
| Missed-Call Recovery | Field-service businesses with peaky call volume | Auto text-back in under 10 seconds, lead recapture |
| Growth Automation | Practices and shops chasing review velocity | Automated review requests + outbound enrichment |
| Search Optimization | Owners losing ground to AI Overviews and Local Pack | SEO + AEO + AIO citability tuning, schema, technical SEO |
Need a specific industry breakdown? See our pages for HVAC web design, dental practice websites, med spa websites, and plumbing websites.
TESTIMONIALS
WHAT DO LEADR'S CLIENTS ACTUALLY SAY?
LEADR completely transformed how we handle leads. Our missed-call recovery alone brought in an extra $14K in the first month. The AI voice agent sounds so natural our customers don't even realize it's automated.
Marcus Rivera
Owner, Summit HVAC Co.
We went from 3.2 to 4.8 stars on Google in six weeks. The review automation just works. Our front desk doesn't have to ask for reviews anymore.
Dr. Sarah Chen
BrightSmile Dental
I was skeptical about AI answering our phones. After one week, I was a believer. We haven't missed a single after-hours lead since going live.
Jake Patterson
BrightSmile Dental
PEOPLE
WHO BUILDS LEADR DESIGN?
Dawson Lafy
Co-Founder — Marketing
Leads outbound, lead generation, and sales for LEADR. Specializes in direct-response cold outreach for HVAC, dental, med spa, and service-business acquisition.
[ FREQUENTLY ASKED ]
What do people ask LEADR Design first?
LEADR Design is an AI-powered web design studio. We build custom websites for local service businesses and layer in the AI systems that work around them — voice agents that answer every call, missed-call text-back automation, and Google review management — so every business we build for out-works the competition they're up against.
Service-based small and mid-size businesses whose revenue depends on capturing every inbound lead: HVAC companies, dentists, med spas, plumbers, electricians, landscapers, roofers, mobile mechanics, and similar local service providers across the United States.
Yes. Our AI voice agent uses natural-sounding speech synthesis and handles real two-way conversations — qualifying the caller, answering common questions, and booking directly into your calendar. Most callers don't realize they're speaking with AI.
A standard AI voice agent rollout takes 5–7 business days end to end: voice and personality tuning, knowledge-base ingestion from your website and intake forms, calendar integration, and a calibration period where every call is reviewed before going fully autonomous.
Missed calls trigger an automated text message to the caller within seconds — typically under 10 seconds — dramatically increasing the chance of recovering the lead before they dial a competitor.
HVAC, dental, medical spas, plumbing, roofing, electrical, landscaping, mobile mechanics, trucking and freight, and other local service businesses across the United States. We do not work with e-commerce, SaaS, or large-enterprise clients — our pricing and tech stack are tuned specifically for service-business unit economics.