WEB DESIGN ]

Sites that close the job
before the phone rings.

Custom-built for service businesses — mobile-first, engineered around the booking CTA, loaded in under a second, and designed to match the AI agents, review layer, and automation stack we build around it.

summit-hvac · hero.tsx
100%·1440
LAYERS
Hero
H1
CTA
Services
Card 01
Card 02
Footer
LEADR
©LEADR
Hero · 1248 × 720
24px
FILL
FFFFFF
TEXT
Inter Tight88 / 1.02
GAP
24px
LCP 0.89s·CLS 0·INP 12ms● LIVE
<1.2s
LCP TARGET
2-3x
BOOKING LIFT
0
PAGE BUILDERS
the craft ]

Most service sites are template carousels.
Yours isn't.

why it matters ]

Built for the business model where one missed call is rent.

100%

Custom, not templated

No Wix, no Squarespace, no WordPress themes. Every site is designed from a blank canvas, written in production Next.js, and shipped with the same engineering discipline we use on our own tools.

Mobile-first

Engineered for the phone in the driveway

70%+ of your traffic is on a phone. So we design for mobile first, desktop second — thumb-reach navigation, tap-target sizing, and a booking CTA that's always within one thumb-press of visible.

<1.2s

Fast enough to rank

Google's Core Web Vitals are a ranking signal. We ship under 1.2s LCP on real 4G — no image bloat, no unused JS, no third-party scripts bolted onto the homepage. SEO starts on page one.

how it works ]

From brand-less page to booking machine.

[ STEP 01 ]

Diagnostic

We start by looking at where your current site leaks leads: slow load, broken mobile nav, booking buried, no trust signals. Written assessment delivered before any design work starts.

[ STEP 02 ]

Design

Every page is designed around a single conversion action. Custom typography, a real brand palette, and a hero-to-CTA path tuned to your highest-margin service. Not a stock library component in sight.

[ STEP 03 ]

Build

Shipped in Next.js 16 with optimized images, structured data, and the performance discipline to win Core Web Vitals. Written to integrate cleanly with your AI voice agent + CRM pipeline.

[ STEP 04 ]

Optimize

Post-launch: we watch the analytics, A/B test CTA copy, tune the load path, and feed review data into the rendering pipeline. The site gets better after launch, not static.

Diagnostic ]
Design ]
Build ]
Optimize ]
who it's for ]

Service businesses where the next call is the next job.

common questions ]

What clients ask first.

None of the above. Every LEADR site is built in Next.js 16 — same framework that powers production sites for Netflix, Notion, and the Claude.ai product. No page builder limits, no template lock-in, no monthly platform fees.

3–5 weeks for most service businesses, start to finish. Week 1 is diagnostic + brand direction, weeks 2–3 are design, weeks 4–5 are build + optimization. You see a staging URL by the end of week 2.

Yes. We handle the migration, SEO-safe redirects, and DNS cutover. You keep your domain and all the Google history associated with it. Downtime during cutover is typically under 5 minutes.

Two options. Most clients opt for a monthly care plan — we handle all copy + design changes plus performance + security monitoring. Clients who want to self-manage get a lightweight CMS for blog posts and content sections.

Most marketing agencies outsource their web work to a freelancer, use a template, and slap their brand on top. We design and engineer in-house, and the same team that builds your site also builds the AI systems that run on top of it. Zero handoff friction.

A custom design + build starts around $5k and scales with scope. Most service-business sites land in the $5–12k range. Discovery call is free — we scope cost to the actual site after we see what you need.

next step ]

Stop losing leads. Start closing them.

15-minute diagnostic, no pitch. We look at where your leads are leaking and build the plan to plug it.

★ 5-STAR CLIENTS·US-BASED·DIAGNOSTIC BEFORE PITCH